Every click should end in a booking
Paid search, retargeting, email, and conversion optimization built specifically for hospitality. We help hotels and restaurants stop paying OTA commissions on guests who were already looking for them.
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Performance marketing for hospitality
We don't run generic ad campaigns. Every strategy is built around the hospitality booking funnel — from first search to confirmed reservation.
Paid Search & Google Ads
Bid on your brand terms before the OTAs do. We run Google Ads campaigns that protect your branded search, capture high-intent destination queries, and drive direct bookings at a lower cost per acquisition.
Retargeting & Display
Stay in front of guests who browsed but didn't book. Dynamic retargeting ads that show the exact room types, restaurants, or packages they viewed — across Google, Meta, and programmatic networks.
Email Marketing & CRM
Pre-arrival sequences, post-stay follow-ups, seasonal promotions, and win-back campaigns. We build email programs that turn one-time guests into repeat visitors and brand advocates.
Conversion Rate Optimization
A/B testing, booking flow analysis, and landing page optimization that squeeze more revenue from the traffic you already have. Small improvements, compounding results.
Metasearch & OTA Management
Google Hotel Ads, Trivago, TripAdvisor — we manage your metasearch presence to drive direct bookings while maintaining rate parity and visibility across the channels that matter.
Analytics & Attribution
Custom dashboards that track the metrics that matter — ROAS, cost per booking, channel attribution, and lifetime value. Know exactly which campaigns drive revenue and which waste budget.
Frequently asked questions
What digital marketing channels work best for hotels?
The highest-performing channels for hotels are typically branded paid search, metasearch (Google Hotel Ads), retargeting, and email marketing. The right mix depends on your property type, market, and guest profile. We build a channel strategy based on your specific goals and budget.
How much should a hotel spend on Google Ads?
It depends on your market and how hard the OTAs bid on your brand name. We recommend a budget after reviewing your market and current channel mix, and pricing is available upon request. The key metric is return on ad spend, not budget size.
Do you manage metasearch campaigns (Google Hotel Ads, TripAdvisor)?
Yes. We manage metasearch campaigns across Google Hotel Ads, Trivago, TripAdvisor, and other platforms. Metasearch is one of the most cost-effective channels for driving direct bookings because travelers are already comparing rates and are ready to book.
Can you reduce our OTA commission costs?
That is one of the primary goals of our digital marketing programs. By driving more direct bookings through paid search, metasearch, email, and retargeting, we shift revenue away from OTA channels where you pay 15% to 25% commission. Most clients see a measurable reduction in OTA dependency within the first quarter.
How do you track ROI on hotel digital marketing?
We set up proper attribution tracking that connects ad clicks to actual bookings and revenue. Custom dashboards show return on ad spend, cost per booking, channel-level performance, and lifetime guest value. You see exactly which campaigns generate revenue and which need optimization.
Do you handle email marketing for hotels?
Yes. We build full email programs including pre-arrival sequences, post-stay follow-ups, seasonal promotions, loyalty communications, and win-back campaigns for lapsed guests. Email consistently delivers one of the highest ROI of any marketing channel for hospitality.
Further reading
- The Commission Trap: How Hotels and Restaurants Take Back Margin from the Platforms
Booking platforms and delivery apps quietly take 15–30% of every transaction they touch. This is how independent hotels and restaurants shift the mix toward direct — and keep the margin the platforms used to pocket.
- Market-Making or Market-Serving? The Difference Between Demand You Create and Demand You Capture
Bidding on your own name and paying OTAs for guests who'd have come anyway isn't marketing — it's toll collection. The difference between demand you create and demand you merely capture decides your margin.
- Built for Belonging: What Members-Only Clubs Teach Every Hotel and Restaurant
Soho House and its successors didn't sell rooms or tables — they sold belonging. Every hospitality brand can borrow the membership mechanics without ever becoming a private club.
Most hospitality marketing just captures demand that already exists. We build the brand and the funnel that create it — and keep the guest relationship yours.
Ready to turn your marketing budget into direct revenue?
From Google Ads to email sequences, we build marketing programs that pay for themselves — and then some.
Get in Touch