A hotel is a feeling. We make it visible
We create brand identities for luxury hospitality — logos, visual systems, and guidelines that capture the essence of your property and express it consistently across every touchpoint, from loading screen to lobby.
Replace with branding portfolio showcase
From strategy to system
Great brands aren't just beautiful — they're strategic. Every visual decision we make is grounded in who you are and who you want to attract.
Discovery
We immerse ourselves in your property, your guests, your competitors, and your aspirations. We listen before we sketch.
Strategy
Define your positioning, personality, and visual direction. The strategic foundation that makes every design decision intentional.
Design
Logo concepts, color exploration, typography pairing, and visual identity development — presented with rationale, not just aesthetics.
Deliver
Complete brand guidelines, asset library, and implementation support. Your team gets everything they need to use the brand confidently.
Everything your brand needs to be unforgettable
Brand Strategy & Positioning
Before we design anything, we define who you are, who you serve, and what makes you different. Strategy that gives every design decision a clear reason to exist.
Logo & Wordmark Design
Distinctive logos that work everywhere — from a hotel entrance to a mobile app icon to an embroidered napkin. Timeless marks designed for luxury contexts.
Visual Identity System
Color palettes, typography, photography direction, patterns, and textures — a complete visual language that makes your brand recognizable at a glance.
Brand Guidelines
Comprehensive guidelines that ensure consistency across every touchpoint — from your website and social media to print collateral, signage, and uniforms.
Collateral & Touchpoints
Business cards, menus, key cards, stationery, in-room compendiums, and signage — every physical touchpoint designed to reinforce the brand experience.
Brand Refresh & Evolution
Not every brand needs to start over. We refine and evolve existing identities — modernizing what works and replacing what doesn't, without losing brand equity.
Brands we've brought to life
Bryant Park Hotel
A refined digital presence for one of Midtown Manhattan's most iconic boutique hotels — capturing the sophistication of Bryant Park and the hotel's modernist architecture through an immersive, booking-driven website.
Park Hyatt Aviara
Park Hyatt Aviara Resort Golf Club & Spa is a five-star coastal resort in Southern California known for its championship golf course, expansive spa, and elevated luxury hospitality experience overlooking the Batiquitos Lagoon. The website project focused on creating a visually immersive digital presence that reflects the resort’s sophistication while improving navigation, storytelling, and performance to drive bookings, highlight the property’s amenities, and elevate the overall guest discovery experience.
Big Daddy's Burgers & Dogs
A bold, mouthwatering website — with full online ordering — for Saint Martin's favorite burger joint, capturing the island energy of a two-location Vienna Beef institution.
Hanna Brothers
Hanna Brothers is a premier Atlanta catering company serving film productions, corporate events, and large-scale hospitality. Their tagline — "Great Food. With Character." — captures a brand built on chef-driven quality and operational excellence across entertainment, corporate, and disaster relief sectors.
Frequently asked questions
How much does hotel branding cost?
Pricing is available upon request; every proposal is fixed and scoped to the brand. This includes strategy, logo design, visual identity system, and brand guidelines. Naming, multi-property systems and extensive collateral add to the scope.
What's included in a brand identity package?
Our brand identity packages include brand strategy and positioning, logo and wordmark design, color palette, typography selection, photography direction, pattern and texture development, and comprehensive brand guidelines. We also design key collateral like business cards, menus, and stationery.
Can you rebrand an existing hotel or restaurant?
Yes. We regularly work with properties undergoing ownership changes, renovations, or repositioning. A rebrand can range from a visual refresh that modernizes your look while preserving brand equity, to a complete ground-up identity for properties that need a fundamentally new direction.
How long does a branding project take?
Most branding projects take 6 to 12 weeks from strategy through final deliverables. The timeline depends on the number of stakeholders, revision rounds, and the scope of collateral design. We establish a clear schedule at kickoff so you know exactly when to expect each milestone.
Do you create brand guidelines?
Yes, comprehensive brand guidelines are included in every identity project. These document logo usage, color specifications, typography rules, photography style, tone of voice, and application examples. They ensure consistency across every touchpoint whether your team or a third-party vendor is producing materials.
Can you design for both digital and print?
Absolutely. Hospitality brands live across digital and physical touchpoints, and we design for both. From websites and social templates to printed menus, key cards, in-room compendiums, and signage, every piece is designed to feel cohesive and on-brand.
A hotel is a feeling before it's a building. We define that feeling, then make it unmistakable across every touchpoint — from the logo to the loading screen.
Ready to build a brand as memorable as your hospitality?
From boutique hotels to restaurant groups, we create identities that guests recognize, remember, and return to.
Get in Touch