Case study/Hotels & Travel/2025
Bryant Park Hotel.
A refined digital presence for one of Midtown Manhattan's most iconic boutique hotels — capturing the sophistication of Bryant Park and the hotel's modernist architecture through an immersive, booking-driven website.
- Client
- Bryant Park Hotel
- Sector
- Hotels & Travel
- Year
- 2025
- Services
- Website Design
- SEO
- Digital Marketing
- Booking Optimization
- Branding
- Hospitality
The results
- Increase in Direct Bookings
- 40%Increase in Direct Bookings
- TripAdvisor Rating (up from 3.8)
- 4.5TripAdvisor Rating (up from 3.8)
- Google Ranking for Boutique Hotels Midtown
- #3Google Ranking for Boutique Hotels Midtown
- Growth in Organic Traffic
- 65%Growth in Organic Traffic
02The challenge
Bryant Park Hotel needed a website that reflected its unique position as a design-forward boutique property in the heart of Manhattan. The existing site didn't convey the property's distinctive character — its proximity to Bryant Park, its modernist Chipperfield-designed interiors, and its reputation as a stylish alternative to the surrounding corporate hotels.
03The solution.
Design meets destination
- 01Designed a visually rich, photography-forward website that immerses visitors in the Bryant Park Hotel experience — from the dramatic lobby to the park-view suites.
- 02Built a streamlined booking flow that reduces friction between inspiration and reservation, with rate comparison messaging to drive direct bookings over OTAs.
- 03Developed a dynamic events and dining section showcasing the hotel's restaurant, bar, and private event spaces with seamless inquiry forms.
- 04Launched an ongoing SEO program targeting Midtown Manhattan luxury hotel searches, boutique hotel keywords, and Bryant Park-adjacent queries — resulting in top 3 Google rankings for key terms.
- 05Manage ongoing digital marketing including paid search campaigns, retargeting, email marketing, and TripAdvisor reputation management that has contributed to a significant improvement in guest ratings.
Orphmedia delivered a website that completely transformed how guests perceive us online. Since the rebrand and launch, we've seen a dramatic increase in direct bookings, our TripAdvisor ratings have climbed significantly, and the digital marketing and SEO work they continue to do keeps us visible in one of the most competitive hotel markets in the world.
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