Booking engine integration that turns lookers into direct bookings
SynXis, Opera, Cloudbeds, Mews — we connect your hotel website to the systems behind your rooms, so availability is live, the path to book is short, and every reservation is credited to the page that earned it.
Why the integration matters
Most hotel websites lose the guest at the moment that matters: the jump to the booking engine. Dates reset, the design changes, the rate a guest saw on the site is not the one they see in the engine, and nobody can tell which page or campaign produced the booking.
We treat the booking engine as part of the website. The search widget passes dates, room and rate through; the engine is styled to match; offers and rate-parity messaging sit where guests compare prices; and analytics follow the guest all the way to a completed reservation.
Booking engine and PMS together
A booking engine handles the reservation. Your PMS — Opera, Mews, Cloudbeds or Apaleo — knows the rooms, rates and availability. Connecting the website to both means room pages, packages and the AI concierge can show what is actually available tonight, instead of copy someone has to remember to update.
For hotel groups we build this once and roll it out per property, so each hotel keeps its own engine configuration while sharing one platform.
What a booking integration includes
Booking engine hand-off
SynXis, Cloudbeds, Bookassist and other engines, with dates, room and rate carried through and the engine styled to match the site.
PMS data on the site
Opera, Mews, Cloudbeds and Apaleo data for live room types, availability and rates on the pages guests read.
Rate-parity messaging
Best-rate guarantees and direct-only offers placed where guests compare you with the OTAs.
Google Hotel Ads & schema
Hotel structured data and Google Hotel Ads that send searchers to your own booking path, not an OTA listing.
Attribution & reporting
Analytics across website and booking engine, so reservations and revenue are credited to search, ads, email, social or the AI concierge.
AI concierge hand-off
An AI concierge that answers guest questions, suggests the right room and passes the guest to the engine to book.
Direct bookings, measured
Selected work
Bryant Park Hotel
A refined digital presence for one of Midtown Manhattan's most iconic boutique hotels — capturing the sophistication of Bryant Park and the hotel's modernist architecture through an immersive, booking-driven website.
- Increase in Direct Bookings
- 40%
- Increase in Direct Bookings
- TripAdvisor Rating (up from 3.8)
- 4.5
- TripAdvisor Rating (up from 3.8)
Park Hyatt Aviara
Park Hyatt Aviara Resort Golf Club & Spa is a five-star coastal resort in Southern California known for its championship golf course, expansive spa, and elevated luxury hospitality experience overlooking the Batiquitos Lagoon. The website project focused on creating a visually immersive digital presence that reflects the resort’s sophistication while improving navigation, storytelling, and performance to drive bookings, highlight the property’s amenities, and elevate the overall guest discovery experience.
- Increase in Direct Bookings
- 35%
- Increase in Direct Bookings
- Longer Session Duration
- 52%
- Longer Session Duration
Figures as published in each project’s case study.
Frequently asked questions
Which booking engines do you integrate with?
We regularly integrate hotel websites with SynXis, Cloudbeds, Bookassist and the other major booking engines hotels use. If your property runs something else, we confirm what its API and deep-linking support before quoting.
Can you connect our website to Opera or another PMS?
Yes. We work with Opera, Mews, Cloudbeds and Apaleo. PMS data — room types, availability, rates — lets the website and the AI concierge show live information instead of copy that goes out of date.
Will guests leave our website to book?
Most booking engines complete the reservation on their own secure pages. We design the hand-off so it feels like one journey: the dates, room and rate a guest chose carry across, the branding matches, and the booking is tracked back to the page and campaign that produced it.
How do you track direct bookings from the website?
We set up analytics across the website and the booking engine so a completed reservation is attributed to its source — search, Google Hotel Ads, email, social or the AI concierge — and reported alongside revenue, not just clicks.
Does this help us compete with the OTAs?
That is the point of it. Rate-parity messaging, member or direct-only offers, a booking path with fewer steps and Google Hotel Ads that point at your own site all shift bookings from OTAs — where you pay commission — to your website.
How long does a booking engine integration take?
Inside a new website build it runs alongside design and development. As a standalone project on an existing site it depends on the booking engine’s access and your hotel group’s IT approvals; we give you a timeline after a short technical review.
Make your website your best-performing channel
Tell us which booking engine and PMS you run. We’ll come back with what an integration looks like for your property.
Start a project →Four quick fields. We reply within 24 hours.