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Case study/Restaurants & Food/2026
Brother Jimmy's BBQ.
Southern BBQ since 1989, now at ICON Park in Orlando. The new site puts the smokehouse up front — ribs smoked 14 hours, the full menu, parties for 20 to 500 and what's on this week — built on Digital Plate, our restaurant platform.
- Client
- Brother Jimmy's BBQ
- Sector
- Restaurants & Food
- Year
- 2026
- Services
- Web Design
- Digital Plate
- Restaurants
- Orlando
02The challenge
A BBQ joint at one of Orlando's busiest attractions has two kinds of visitor: someone on a phone deciding where to eat in the next ten minutes, and a planner booking a party of 300. The menu, hours, ordering, reservations and parties all had to be one tap away, in a look as loud and fun as the restaurant.
03The solution.
- 01Smokehouse-first visual design
- 02Full menu with category tabs
- 03Order online and reservations in the header
- 04Parties & catering for 20 to 500 guests
- 05Events & specials, updated weekly
- 06Gallery of the food, drinks and room
- 07Find us: ICON Park address, hours and directions
- 08Built on Digital Plate
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